On May 13th, Yueda Group's marketing structure adjustment work promotion meeting was held in Yueda Textile Group Co., Ltd., Party Secretary of Yueda Group, Chairman of the Board of Directors Wang Lianchun and some leaders of the Group attended the event; platform and related enterprises, related to the group and the company The main person in charge of the department and related personnel participated in the event.
Participants visited the Yueda Home Textile Products Exhibition Hall of Yancheng Industrial Vocational and Technical College, and observed the dynamic and static results of Yueda Textile Group's marketing structure, product structure and talent structure.
The contents of the exhibition include: first, brand strategic planning: brand store outlet layout, flagship store service marketing model; cotton spinning company, home textile fabric company big customer strategy and brand business strategy adjustment results; second, talent structure adjustment: introduction of research and development, marketing and The professional talents in the blue collar and other fields, as well as the talents that have been independently cultivated by our company in recent years, have been commended by the provincial and municipal level; the third is the live broadcast marketing of the network anchor, the in-house purchase of small programs, wedding customization, e-commerce online marketing. , home textile fabric designer APP platform.
Afterwards, the participants visited the 10,000-spindle intelligent production workshop, and observed the functions of big data collection, integrated management and control, intelligent management of the MES system on site; and felt the four major themes of cotton-spun five kinds of characteristic yarn products and home textile finished fabrics. Special features of the product.
At the forum, Wang Lianchun pointed out that the practice of marketing structure adjustment of Yueda Textile Group Company is very typical. It is a concentrated display of industrial structure, product structure, marketing structure, asset structure and talent structure adjustment results in recent years. Highlights and features. The achievement of these achievements is the result of the textile group company's unswerving implementation of the Group's structural adjustment year work, the insistence on marketing innovation, and the deepening of the "five-system" reform.
Wang Lianchun asked the group to attach great importance to the adjustment of marketing structure to deeply study the changes in market demand and consumption concepts, consumption structure and consumption patterns, and to follow the market trends to formulate corresponding marketing strategies. At the same time, we must take the adjustment of marketing structure as the starting point, promote the deep integration of the Internet, big data, artificial intelligence and the real economy, and coordinate with each other to accelerate the transformation of the economic development mode.
Wang Shengjie, Vice President of Yueda Investment Co., Ltd., Party Secretary and Chairman of Textile Group Corporation, shared the experience of structural adjustment in recent years on behalf of Textile Group. The heads of four companies including Dongfeng Yueda Kia Motors Co., Ltd., Shanghai Yueda Zhixing Co., Ltd., Yueda Intelligent Agricultural Equipment Co., Ltd. and Yueda International Travel Service Co., Ltd. exchanged speeches on the adjustment of marketing structure in recent years.